We have seen so many businesses startup with a great business idea but give no thought to how their business will work. They "evolve" the relationships between the different components of their business and stumble as they grow. You need to design your Business Model from Day Zero: Customers, Value proposition, Channels, Customer relationships, Revenue streams, Key resources, Key activities, Key partnerships and Cost structure. If you haven't worked it out up front, be prepared for a roller-coaster ride!
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